DECORE Expands Global Presence by Proving Product Competitiveness Across Offline Channels

DECORE, the beauty brand of KOROUND, is strengthening its presence in the global market by demonstrating strong product competitiveness across both domestic and international offline channels.

Since its launch in July 2025, DECORE has expanded its product lineup based on an ingredient- and function-driven development approach. Its current portfolio includes the Collagen Mask Film, Cica Glutathione Mist, and the SPF50+, PA++++ Sun Hand Serum.

In particular, DECORE participated in the “K-Beauty Glow Week” held in Shanghai this January, where it showcased its key products through an on-site booth, further validating its product performance. The event drew significant attention, with First Lady Kim Hye-kyung in attendance, and brought together 50 emerging K-beauty brands—including companies designated as strategic export players and winners of the K-Beauty Creator Challenge. The event also facilitated active exchanges with local buyers, beauty professionals, and creators.

Prior to the Shanghai event, DECORE also received strong positive feedback from visitors at its pop-up store held in Seongsu, Seoul last December, reinforcing its competitiveness in the domestic market.

Meanwhile, KOROUND has recently secured early-stage investment from OpenNol, further highlighting its growth potential. Leveraging this investment, the company plans to accelerate its global expansion while sequentially launching DECORE’s core ingredient-focused functional product lineup to strengthen its presence in overseas markets.

A KOROUND representative stated, “DECORE is a brand built on a commitment to essentials—focusing on ingredients and functionality rather than trends. Following this investment, we will continue to expand both our product lineup and global footprint, aiming to establish DECORE as a leading global K-beauty brand by 2026.”